Archive for the ‘Neuroeconomics’ Category

First, experimental economists and psychologists like nobel laureates Vernon L. Smith and Daniel Kahneman taught us that we aren’t economically rational–we’re influenced by biases and we use flawed heuristics (though often in very testable, repeatable ways).(1) Then, Neuroeconomists showed that biology affects economic decisions–internasal oxytocin raises trust in risky exchanges, serum serotonin levels predict whether […]



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